Consumer claims pyramid
Each of the major types of detergent enzyme – amylases, proteases, lipases, and cellulases - provides specific benefits. We have grouped these benefits into a consumer claims pyramid.
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Amylases improve general cleanness and whiteness and remove starch-based stains from laundry. They work at low temperatures and in short washing cycles. |
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Proteases remove protein-based stains from laundry. They work at low temperatures and in short washing cycles. |
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Lipases improve cleanness and whiteness and remove fatty stains from laundry. |
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Cellulases improve the overall cleanness and whiteness of laundry and help to maintain fabric color. |