New super enzyme removes dried-in blood at low temperatures
Get cleaner clothes and save money on energy use at the same time. There are distinct advantages for both consumers and the environment as Novozymes launches its new enzyme Liquanase for the European and Asian markets.
It is so easily done. You fall off your bicycle and bang your knee. You get a little cut while shaving or due to another everyday misfortune. There are countless situations like these. Blood gets onto your clothes and if you are not quick enough with the cold water, it is almost impossible to get it out.
”Blood stains are one of the hardest stains to remove”, Kirsten Væver Jokumsen, Launch Manager at Novozymes, explains. ”If blood is not removed immediately, but rather gets a chance to dry, the shirt or skirt is often ruined. For this reason our new enzyme, Liquanase, is a revolution in the removal of dried-in blood stains. Let’s be honest – how often do we wash our clothes immediately when they get dirty?”, says Kirsten Væver Jokumsen.
In addition to being distinctly better than other enzymes on the market in dealing with difficult stains, like blood, Liquanase is also environmentally-friendly.
”With Liquanase we have developed a product which deals both with dried-in blood and with other difficult stains, and which cleans the garment thoroughly. And all this at only 30°, so the consumer saves money and energy – and the environmental burden is minimised”, Kirsten Væver Jokumsen explains.
Massive environmental benefit
Liquanase is a good example of Novozymes’ continued focus on inventing and developing new enzymes which wash better and at lower temperatures. The environmental consequences and the energy consumption involved in washing clothes can thereby be reduced. The potential environmental savings from the use of enzymes are considerable. For example Europe could dispense with two large power stations if all Europeans used enzyme-based washing solutions and reduced washing temperatures from 40° to 30°.
Washing liquids are on the advance
Liquanase is developed especially for washing liquids and is initially being launched in Europe and in certain Asian countries.
”Washing liquids have been dominant in the USA for many years, but less strongly represented in Europe and Asia. However this picture is changing. Consumers are increasingly turning to washing liquids, where the dosage process is easier and there are never undissolved remnants of soap left. Washing liquids are also often applied directly to tough stains prior to the wash. Even Japanese consumers, who traditionally use washing powders, are now increasingly using washing liquids. In the course of a few years washing liquids will dominate the market, and we are fully convinced that Liquanase is the enzyme which can meet consumers´ expectations for a clean, environmentally-friendly wash” says Kirsten Væver Jokumsen.