WWF and Novozymes put climate on the agenda in the living room

WWF Denmark and Novozymes want to take the climate debate into the living rooms of consumers. They have therefore teamed up with Game Inventors to develop a game that turns the focus onto how we as consumers can help fight global warming.

On Monday October 19 at 14:00 CET the Rethink Tomorrow board game will be launched at the Arnold Busck bookshop in Lyngby Shopping Centre. Visitors will be able to meet Gitte Seeberg, Secretary General of WWF Denmark, and Claus Stig Pedersen, Senior Director and Head of Sustainability Development at Novozymes. They will jointly answer questions on the partnership between Novozymes and WWF Denmark, and on the development of the board game.
WWF Denmark will receive the proceeds from the game, while the buyer will get one year’s free membership of WWF Denmark.

”We have called the game Rethink Tomorrow because there is a need to question traditional conventions if the climate challenge is to be overcome. We must all look at our daily lives and ask ourselves whether there is anything we can do differently,” says Claus Stig Pedersen.
He explains that the purpose of the game is to get the climate issue on the agenda in the living rooms of consumers. By giving consumers more information, he hopes to equip them to change their behavior and make a difference for the environment.

”If the climate challenges are to be overcome, we must work together across some of the traditional boundaries such as those between companies, NGOs and consumers,” says Claus Stig Pedersen. ”Companies can deliver climate-friendly solutions, NGOs can push legislation and public opinion to the fore, and consumers can ultimately determine whether there is a market for climate-friendly products.”

WWF Denmark works with a large number of companies that want to make a difference. ”We're proud to be working with Novozymes, which is taking some big steps in the right direction for the environment,” says Gitte Seeberg. She explains that WWF Denmark and Novozymes are already working together to create awareness of green growth.

”Among other things, we have teamed up on the report Industrial Biotechnology, which maps how biotechnology and enzymes can be used to reduce CO2 emissions.”