New enzyme removes fruit stains
Novozymes aims to expand the market for detergent enzymes with new innovation for laundry detergents.
Novozymes, the world leader in bioinnovation and industrial enzymes, today launched its new detergent enzyme solution, XPect®, at the 7th World Conference on Detergents in Montreux, Switzerland. XPect removes fruit and pectin-based stains that traditional detergent ingredients have trouble removing, and it is efficient at wash temperatures down to 20 °C.
“With the launch of XPect Novozymes is underscoring its position as the world leader in enzymes for detergents,” says Anders Lund, Director of Marketing for Household Care at Novozymes. “Every detergent enzyme category in the market has been introduced by Novozymes, and now we're introducing yet another. XPect is the first pectin-degrading enzyme for the detergent industry. We're bringing innovation to detergent manufacturers, enabling them to make higher-performing products for end consumers.”
Market trends support use of enzymes
Pectin is a natural constituent of many fruits and vegetables and is used as a gelling agent and stabilizer in food production. The classic application is giving the jelly-like consistency to jams or marmalades, but pectin is also gaining popularity as a texturizer in low-fat dairy products.
Current detergents are unable to satisfactorily remove stains from fruit and pectin-based foods such as jams, jellies and processed tomato. XPect is able to degrade the pectin, thereby removing the stains, and as an additional benefit it is efficient even at 20 °C, unlike many traditional detergents.
“The strong growth in the detergent enzyme market is being driven by new innovations such as XPect as well as a number of broader trends,” says Anders Lund. “First of all, consumers prefer compact detergents, and small amounts of enzymes can substitute larger quantities of other high-volume ingredients without compromising performance. In mature markets like Europe and the US, consumers are also opting for low-temperature washing, and to get your clothes clean at 20–30 °C you need enzymes. Finally, we are seeing a trend toward more environmentally friendly products, and enzymes can replace some of the chemicals in traditional detergents.”