The household care industry could make zero-impact laundering a reality through innovation and collaborating with business partners and customers. “Small changes can make a big impact.” This is how Steen Riisgaard summarized the journey towards more sustainability in household care.
“Sustainability is now a part of business strategy, and top detergents manufacturers and retailers have incorporated it into their business practices. My firm belief is that bioinnovation can help change the world.
Novozymes has come a long way with enzyme technology, making a significant difference to the production and use of various products such as textile, feed, pulp and paper, bread and of course laundry detergents.
The success story of enzymes in detergents
Enzymes today are enabling more sustainable laundering around the world and Novozymes is delivering solutions for the developed markets like North America and Central Western Europe as well as emerging markets like those in Latin America, Eastern Europe, Africa, and Asia.
Novozymes delivers readily biodegradable enzymes that enable cleaning at low washing-temperatures. These enzymes are low-volume, powerful cleaners that can replace high-volume, traditional, oil-based ingredients, and also enable ‘compact’ detergents that lead to savings in packaging, transportation, ingredients. All the above result in savings for the environment.
Novozymes is continuously coming up with new solutions to help detergent manufacturers gain a competitive edge in the market with new product innovations. Last year in Montreux, the company launched Novozymes XPect®, a brand new enzyme category that takes out pectin-based stains from for instance fruit.
At the CESIO World Surfactants Congress this year, Novozymes launched two dishwashing detergent enzymes: Novozymes Blaze® Evity and Novozymes Stainzyme® Plus Evity. These solutions will help manufacturers of automatic dishwasher detergents develop solutions that provide consumers with convenient and consistent performance, and deliver eco-efficient products that perform as well as their traditional counterparts.
The objective is to reduce the environmental impact of washing so much that we can envision fully sustainable, zero-impact laundering, says Steen Riisgaard. “This requires boosting innovation internally to develop new enzymes, and working together with our customers and business partners to change the industry.”
Collaboration is the key
Novozymes can pursue these objectives thanks to the company’s deep commitment to research, investing nearly 14% of sales revenue back into R&D. But Novozymes cannot achieve the goal of zero-impact laundering alone.
Customers, regulators, washing machine-manufacturers, retailers, suppliers (whether it be enzymes, surfactants, polymers etc) and end-consumers – all these groups must make changes together to make zero-impact, sustainable laundering a possibility, according to Steen Riisgaard.
Creating this shared vision was the focus of Steen’s speech today at the CESIO World Surfactants Congress.