Local challenges call for local investments
In order to develop solutions that are a success for our local customers, we need to have a deep understanding of those customers and of their consumers, and one way to do that is to move into their neighborhood, and invite them into our new 'house' in Istanbul.
By bringing our solutions, technology and know-how up close to our customers in the Middle East and Africa region, we are opening up new partnerships and possibilities, so we can share our world with them and understand their world better.
