Get more out of raw materials – with less energy
Trends and consumer values
The spending power of seniors, middle class
The world's senior population will double by 2040. These older consumers will have deep pockets – and the desire to live longer with the help of health and nutrition products. Meanwhile, a rising middle class will demand a greater and healthier variety of food and beverages.
Cut the sugar, but keep it sweet
Obesity is a challenge for both emerging and established markets – and cutting down on sugar consumption is one of the best ways to fight it. But the sweet tooth still needs to be satisfied, so sugar-free sweetening methods are in high demand.
A world hungry for protein
Plant-based protein is the future, as modern consumers look toward non-animal protein sources like soy and nuts to meet daily nutritional needs. It is important that food producers meet this growing demand for plant-based proteins. Producing these products – and making them taste good – is both a challenge and business opportunity for the food industry.
Clean labels for clean eating
Modern consumers demand transparency on product labels. They purposefully search for natural, simple and familiar ingredients. Enzymes improve food without chemicals, giving consumers clean labels for clean eating.
Healthy food at affordable prices
Healthy food should be accessible to everyone, regardless of income. It is important to have fresh, nourishing food available at every price class to accommodate all global consumers.
Reduce, reuse, recycle
The United Nations reports that approximately a third of food produced for human consumption is wasted. The pressure is on to use all raw materials and waste products like discarded beet tips, carrot tips and potato peels. We can work together to meet the needs of an increasingly hungry world.
Sustainable goals for a sustainable future
In 2015, the United Nations set 17 Sustainable Development Goals to target poverty, hunger, climate change and health.
At Novozymes, our business strategy incorporates these sustainable development goals. Our technology in bioenergy, detergent, food, and feed help society strive toward better food security, sustainable consumption, sustainable agriculture and energy.
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