Africa ranks among the world's fastest growing beer markets. The continent's young population is getting richer and want to enjoy better quality beers.
Many of the major global breweries have a long-established footprint in the Africa market. They have traditionally imported grain from Europe as the raw material for their beers, but this typically adds to the cost of a bottle of beer.
Now they’re on the lookout for solutions that help them use local raw materials such as sorghum, cassava, barley and teff.
"Consumers want good, affordable beers with decent alcohol levels," says Claudio Visigalli (CVSI), Novozymes Key Account Manager for Brewing at Novozymes.Novozymes has worked with some of the biggest brewers in Africa to change their approach and focus on local, rather than global.
By switching to local raw materials, brewers can save significantly on costs, while meeting the taste expectation of consumers. That also helps support local farmers and agricultural value chains, reduces losses from transport of grain, and saves transport costs and duties.
Perhaps more importantly, local grains enable brewers to experiment with different tastes and, explore new consumer segments.
"Novozymes’ innovation is helping produce local beers from local raw materials by either integrating local raw materials into established brands, or by creating new brands. Our technology supports some of the most popular beers in the region,” says Romeo Markovic (RMMA), Novozymes Industry Sales Manager in Grain & Beverages.
Brewing is Novozymes’ largest and most established industry in sub-Saharan Africa, with operations in East, West and Southern Africa.
Our enzymes optimize the brewing process by decreasing energy and water consumption, to improve process efficiency. That can enable producers to increase capacity without having to make additional investments in machinery.
In addition, our Technical Service teams are ready to respond quickly to needs of customers in Africa, and help improve their production.