Consumer perceptions are changing

61% of consumers are worried about climate change 

65% of consumers try to make a positive impact on the environment through everyday actions

The footprint of the textile industry isn’t pretty

• Total greenhouse gas emissions from textiles production, at 1.2 billion tons annually, are more than those of all international flights and maritime shipping combined.

• Textile dyeing is the second largest polluter of clean water globally, after agriculture.

• Cotton production is responsible for 25% of worldwide insecticide use.

• The world consumes 80 billion new pieces of clothing every year. This is 400% more than two decades ago.

• If nothing changes, by 2050 the fashion industry will use up a quarter of the world’s carbon budget. 

The first thing a person can do

The most direct way to reduce waste and pollution in textile manufacturing is simple:  Increase the average number of times that clothes are worn, according to the Ellen Macarthur Foundation. Many customers value high-quality, longer-lasting clothes, but they lack the necessary information to take action. 

Novozymes Livelong™ is designed to communicate powerfully with people who want longer-lasting, more sustainable clothes. 

Livelong™ – Empowering people to make intelligent choices

Livelong™ is a way to powerfully communicate about biopolishing to make fabrics more sustainable and last longer. 

By using the biopolishing process, mills, laundries and brands can produce cotton knits that last at least 20% longer. 

In a single word, Livelong™ lets people understand.

 How it works

Livelong™ is a simple way to communicate about biopolishing. 

In the biopolishing process, enzymes are used at either knitting mills or laundries. This creates fabrics that retain their high-quality appearance and vibrant colors, wash after wash. The biopolishing effect is permanent - even after 30 washes. 

Innovation in biopolishing

Novozymes is the inventor of biopolishing. Novozymes is constantly working to develop the most environmentally-friendly biopolish processes with new enzymes.

Novozymes offers a variety of ways to do biopolishing. The Livelong™ concept applies to all biopolishing processes and all biopolished fabric types. 

One of the biopolish processes is the patented, award-winning Novozymes CombiPolish® process. CombiPolish® offers the most sustainable combination of biopolishing, bleach clean-up and dyeing of cotton knits in one bath. The process is endorsed as a best practice by the China Knitting Industry Association and Partnership for Cleaner Textiles (PACT) in Bangladesh.

Biopolishing can also be done on garments by laundries

Novozymes is currently working to develop an entirely new biopolishing process for additional fabrics.

A family of solutions for sustainable textiles

For consistent dyeing results every time, Novozymes offers enzyme products for biopreparation, a more environmentally-friendly form of scouring / pretreatment.

Novozymes offers enzymatic, more sustainable solutions for effective bleach cleanup and desizing.

For more sustainable denim processing, Novozymes offers solutions for denim abrasion, bleaching and finishing.

Have questions about about Livelong™?

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