Digital Marketing Manager, Consumer Bio-solutions, Middle East

Do you want to rethink your impact, and are you passionate about developing, implementing and managing marketing campaigns that promote Novozymes products/solutions and corporate identity.? Then you might be our new Digital Marketing Manager.

What if you could work for a cause, not just a company?
Novozymes is the global market leader in biological solutions. We help build better lives. Together with our customers, partners and the global community, we use our innovative thinking and passion for science to boost industries and make everyday products more sustainable for the good of the planet. As the world’s leading provider of industrial enzymes and microorganisms, our bio-innovation enables higher agricultural yields, low-temperature washing, energy-efficient production, renewable fuel and many, many other biological solutions that the world can benefit from today and in the future. We call it Rethink Tomorrow.

Join us as our new Digital Marketing Manager for Consumer Bio-solutions, Middle East
Are you looking for a career where you can drive a strategic agenda while bringing operational activities to success? If so, you could be our new colleague in the ME marketing team.

You will lead our digital marketing efforts in our consumer-facing industries, and together with the marketing, communication and sales team create and maintain an end-to-end digital customer experience across channels that create digital leads that will turn into growth for our business.

Through engagement with the industry and customers you will identify trends and insights and optimize the digital spend and performance.

Welcome to Consumer Bio-solutions
Consumer Biosolutions unites consumer-facing industries at the front of the value chain, covering Household Care, Baking, Dairy, Beverages, Protein and Food. The starting point is an improved understanding of our customers' needs. Then we offer biosolutions that fulfill those needs. Biosolutions combine existing products, new technology, digital solutions and a comprehensive service package. The goal is to create a customer pull for our biosolutions, while protecting what we have.

In this role you’ll make an impact by:
  • Developing, implementing and managing marketing campaigns that promote Novozymes products/solutions and corporate identity.
  • Playing a major role in creating/enhancing awareness of Novozymes products/solutions within the digital space as well as driving website traffic and acquiring leads/customers.
  • Working in close collaboration with the local sales, technical service and marketing team, strengthen our existing online presence and experiment with new platforms, business models, and customer interactions online.
  • Identifying and evaluating new digital technologies (setting up and optimizing Google Adwords campaigns) and using web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising. Experience with A/B and multivariate experiments is an asset.
  • Working closely with global digital marketing and communication teams be responsible for structuring and delivering market, industry, and competitor insights for global campaigns and play an active role in developing regional marketing calendar.
  • Handling the pipeline of insight-generating activities and projects as well as being the liaison manager to our Global Market Insight team.
To succeed you must:
  • Have minimum 7 years of experience in the digital marketing space working with FMCG or B2B companies (either in house or at agency).
  • Have at least 3 years of exposure in 1 segment (household care, food & beverage, baking) relevant to NZ consumer bio-solutions business.
  • Have an experience of managing 3rd parties (creative & media buying).
  • Have an analytical and structured approach to problem solving. Documented experience with both writing skills and data analysis skills.
  • Have experience from working on ground in one of the major ME markets (e.g. Turkey, Saudi Arabia, Pakistan) and preferably from working in your own native market.
  • Be adaptable in the changing digital space and have the ability to think like a customer are essentials.
  • Ability to negotiate with agency partners for customized proposals relevant to Novozymes’ business model and be able to navigate the internal organization structure & work with stakeholders across regions & cultures.
  • Be self-driven and have the ability to ideate and scope own deliverables. Your are a team player with high integrity and adherence to the Novozymes Touch the World values.
  • Be fluent in English both written and spoken and excellent communications skills at large.
This job will be located at our offices in Istanbul, Turkey.

Are you passionate about making a sustainable impact, and do you see yourself in this position? Then unlock your passion and apply today!

Application deadline: 30 November 2020.

Not the right fit for you?
If this job for some reason is not the right fit for you, perhaps you know someone who might find it interesting? If so, please feel free to share the job link and encourage him or her to apply. Thank you for your referral. Please check out our other open positions. Maybe the right fit for you is just a few clicks away.

Want to learn more?
Did you know, that Novozymes was ranked #7 in Science magazine’s global Top Employers Survey 2019?

At Novozymes, we invite you to join us in finding biological solutions to the world’s problems. Being a pioneering company, we seek people, who are eager to try new things, motivated by challenge and not
afraid to fail but driven to try again. And again. Original thinking happens when we’re given the flexibility
to focus and the freedom to fully unfold our individual strengths. This is key to our innovation power and how we have become one of the top patent holders in the biotech industry. Learn more about Novozymes, our purpose, and your career opportunities at Follow us on LinkedIn and Instagram.
Ref: 7552BR
City: Istanbul
Country: Turkey
Job Area: Sales and Marketing