Our digital brand is represented by more than just colors and fonts. This guide outlines how to use different elements of our digital communications.
Videos are a powerful visual asset for our digital communications. When executed correctly, they can have massive impact on engagement, brand identity, and more. To help Novozymes maintain a unified video presentation style, we have outlined a few of the most important video elements.
Our different video elements, when used consistently and correctly, can make our brand clear and identifiable regardless of the video content. We have outlined how and when to use each of our main video elements to help guide the creation of all Novozymes videos.
Request access to a variety of our video element templates here.
For any additional elements or guidance, contact the brand management team
Thumbnails should be simple to understand and easy to see.
Busy images are harder to locate for users when scanning through a list, so try to keep images as minimal and relevant as possible
Images should have an easily identifiable subject focus
Text on thumbnails should be as short as possible, and not occupy any more than 40% of the thumbnail space
Our branded outro should be used at the end of all Novozymes videos to help connect with our viewers.
Novozymes is active on many Social media platforms as a company, and all Zymers are encouraged to be active as well. Together we can support the awareness of Novozymes and strengthen the impact of biosolutions among external stakeholders
Our goal is to ensure social media activity linked to Novozymes is conducted using sound judgement and common sense. This document explains guidelines regarding required behavior on social media as identifiable employees of Novozymes. Breaching these requirements could potentially result in legal repercussions.
Each social media platform has its own specific requirements and best practices for ads. Guidelines for each are described below and should be followed in addition to our Novozymes creative guidelines.
Demands for videos on different social media platforms can be very different from those in traditional media.
Here are some best practice tips for videos on social media:
Brand awareness and consideration:
Guidelines for carousel ads in summary
Linkedin
Facebook
Instagram
Please always use our Novozymes template for all Novozymes PowerPoints. This ensures clear, consistent communication without unnecessary visual noise.
Our corporate PowerPoint template helps make presentations both easier to craft, and to maintain clear, consistent communication. Contact the brand management team to request access to the Novozymes PowerPoint template. Within your request, please include the initials of your contact in Novozymes.
Display banners should be simple, attractive, and attention grabbing. We want to keep our messaging as concise and understandable as possible, so it is best to keep all incorporated elements to a minimum.
All Novozymes display banners should always include:
1. The Novozymes logo
2. A clear value proposition
3. A CTA
4. An attention-grabbing image
The following outline describes guidelines for the first three
required banner elements.
The Novozymes logo should always be clearly visible on display banners in order to build brand awareness. The logo should be visually noticeable, but not as dominant as the value proposition or the call to action.
The value proposition should occupy most of the space on the banner. Please use corporate narrative and positioning at all times. Text should be concise and clearly communicate the message we are trying to share. Specific size and character requirements are available under each banner template.
A clear call to action should be a prominent element on every banner, encouraging the viewer to engage in some relevant way. Use clear and concise CTA’s such as: Learn more, Get the report, Sign up, etc.
Banner specifications
The most common file formats for display banners are JPG, PNG, and GIF. Different ad providers, such as google, may have strict file size limitations. When exporting artwork, please be aware of the specific size limitation, and compress PNG or JPG file artwork with Photoshop or tiny png/jpg, and GIF file artwork using EZGIF.
The banner templates cover the following formats: Mid-page unit, Leaderboard, and Skyscraper
Social Media
Social media is a powerful tool for Novozymes to communicate with the public through our posts, ads, and our Zymers engagement with Novozymes. Below you will find guidelines and tips for social media content and conduct for Novozymes, and for identifiable employees of Novozymes.