Through all Novozymes communications, we are creating a tone of voice that reflects our brand personality. Our voice adopts a human-to-human tone where we try to communicate on a more personal and equal level. Together, the more consistent our communications are, the more distinct we can make Novozymes' brand identity.
Through adopting a shared writing style, we can ensure that all communications to our external stakeholders are consistent, no matter where in the company they come from. Our corporate style guide has all the tools you need to maintain and strengthen Novozymes’ corporate identity.
The type of language we use in Novozymes communications should always work to help build and strengthen our brand identity.
To strengthen our brand identity, when possible, try to incorporate words which are bold, passionate, and foster a sense of connection, into all our communication.
