Although 27%1 of global tea production is in India, Indian tea planters can produce enough tea to satisfy 75%1 of local demand today, since roughly 85%1 of households in India consume tea. Indian tea growers struggle to keep up with local demand, the gap being met through imports. Simultaneously demand for tea exports is growing more than 5%1 annually, where requirements include high quality made tea. While the tea market in India is lucrative, there are clear challenges facing Indian producers to meet local demand and keep pace with the growing export market.
Challenges to the Indian tea market
Indian tea planters face several challenges, some of which include declining tea prices, lower tea yield, increasing production cost and climate change. Globally, tea prices have declined adding pressure to Indian tea producers, many of whom failed to adequately improve tea quality and subsequently enjoy even lower profits compared to other producers globally. The Indian tea market faces several problems, including financial, power, labor, and transport, that threaten annual tea yield. Climate change negatively affects sensitive tea plants, since either low or heavy rains negatively affect annual tea production.
Novozymes Ratchet® is a patented, foliar applied Lipo-chitooligosaccaride (LCO) Promoter Technology formulated for tea and can help Indian tea planters overcome many of the key issues they face. The LCO Promoter Technology in Ratchet® for instance enhances a plant’s nutritional capacity and drives natural growth processes, like root and shoot development, regardless of tea variety, soil type or environmental conditions.