Household care

Boost your brands’ cleaning power with biosolutions

Grow your business from highly relevant innovations based on our enzymatic and microbial solutions that will help you meet consumer needs across global markets.

Drive growth across fabric and homecare categories

You’re launching products into an extremely crowded space. To differentiate your brands, you need to set new standards of clean. Our game-changing biosolutions can help. We build them from our enzyme portfolio, which is the broadest on the market and features unique, best-in-class solutions. Through technical co-ideation, we can also develop customized solutions to meet your needs. From laundry to dish, softeners, medical and even cleaning-in-place, we’ve been expanding the detergent space for six decades. And in every new application, we help you rethink your future of clean

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Latest insights in household care

woman shopping detergent in supermarket

Great value for money – the key to long-term resilience

As household budgets shrink, shoppers rely more than ever on their favorite brands to deliver value for money. At the same time, detergent manufacturers are looking for cost-saving reformulation strategies.

hand dishwashing spray bottle

Innovate your hand dishwash and win!

The hand dishwash category is facing more competition, less consumer-perceived differentiation and higher production costs. And as commoditization is increasing, margins are decreasing. What to do in a price-sensitive market?


Challenge the status quo with biological detergents

Study highlights opportunity for brands to increase US consumers’ willingness to pay