What's the issue for consumers?
Consumers may not think about body grime as such. They don’t see it, hence it’s not top of mind. But what is top of mind is the fact that their clothes easily lose their brightness after wash. That their clothes still smell sweaty. And that they don’t want bacteria in their laundry load or clothes.
The problem with body grime is that it’s sticky. Not only do these body-based soils latch onto textiles that are in touch with your skin, but they trap dirt particles from the surroundings too. And if you don’t remove the root cause – the body grime – new dirt will continue to latch on, and particles that cause odor will continue to grow.
In the end, this all leads to discoloration and smelly textiles.
