Global trend report: Consumer insights to help formulators, bakeries and brands take advantage of the trend for pulse breads

Our latest  survey  asked respondents about  their  consumption habits and perception of pulse breads in the baking category.  

Meeting consumer expectations of pulse breads

How aware are consumers of the growth in pulse bread ingredients for bread? We know that appearance, texture, and taste all have a part to play. But what might influence them to change their buying habits, or even pay more for healthier bread?

To find out, we partnered with market research experts Ipsos and asked more than 3,000 consumers globally what they thought about pulses and plant proteins in bread.

Interested in learning more? Watch the video.

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Unlock the appeal of pulse breads

Meet consumers’ demand for healthy breads that look appealing and deliver a great eating experience. Are you ready to overcome the texture and appearance challenges associated with pulses to unlock the appeal of pulse breads?

Woman in forest eating pulse sandwich