Unlock the appeal of pulse breads
Consumers want healthy, protein- and fiber-rich breads. But they also demand breads that look appealing and deliver a great eating experience.
Are you ready to overcome the texture and appearance challenges associated with pulses to unlock the appeal of pulse breads?
What do consumers think of pulse breads?
Mintel recently named pulses as one of the ingredients to watch in bakery for 2021 and beyond. But we wanted to find out just how accepting consumers are of pulse breads. So we partnered with market research experts Ipsos to get insights from 3,000+ consumers around the world. Here’s an overview of our key findings.
Overcome the challenges of baking with pulses
As the survey findings showed, consumers want healthy, protein- and fiber-rich breads.
But they also want bread that looks appealing and delivers a good eating experience.
Valena® Pulse G is an innovative enzymatic solution that helps you give consumers more of what they want from pulse breads.
Putting Valena® Pulse G to the test
We tested the performance of Valena® Pulse G on chickpeas – a top choice of consumers in our study.
The results were clear. Valena® Pulse G significantly improves bread appearance, volume and texture.
Get the report for more insights
Find out what might make consumers in France, Germany, the United Kingdom and the United States more interested in pulse breads. Learn what would make them pay more for pulse breads, and which pulse ingredients they’d prefer in their breads.