Unlock the appeal of pulse breads

Consumers want healthy, protein- and fiber-rich breads. But they also demand breads that look appealing and deliver a great eating experience.

Are you ready to overcome the texture and appearance challenges associated with pulses to unlock the appeal of pulse breads?

What do consumers think of pulse breads?

Mintel recently named pulses as one of the ingredients to watch in bakery for 2021 and beyond. But we wanted to find out just how accepting consumers are of pulse breads. So we partnered with market research experts Ipsos to get insights from 3,000+ consumers around the world. Here’s an overview of our key findings.

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Overcome the challenges of baking with pulses

As the survey findings showed, consumers want healthy, protein- and fiber-rich breads.

But they also want bread that looks appealing and delivers a good eating experience.

Valena® Pulse G is an innovative enzymatic solution that helps you give consumers more of what they want from pulse breads.

Putting Valena® Pulse G to the test

We tested the performance of Valena® Pulse G on chickpeas – a top choice of consumers in our study.

The results were clear. Valena® Pulse G significantly improves bread appearance, volume and texture.

Get the report for more insights

Find out what might make consumers in France, Germany, the United Kingdom and the United States more interested in pulse breads. Learn what would make them pay more for pulse breads, and which pulse ingredients they’d prefer in their breads.

Fill in the form and start downloading the insights report

Explore our Healthy Baking solutions​

wholewheat bread

Valena® Wholewheat

Consumers are increasingly opting for wholegrain bread because they are the healthier option. But it can be a challenge to make wholegrain breads because they tend to be denser and stale faster. How can you make a delicious wholegrain bread that stays fresh for longer?

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Valena® Fiber

Most people are not getting enough fiber – this deficiency is known as The Fiber Gap. Bread is a great way to get more fiber, but fiber also tends to make bread denser and drier. How can you bake an appealing, soft, high-fiber bread that stays fresh for longer and reduce your need for emulsifiers at the same time?

Let’s unlock the value together. Get in touch to find out how we can help you give consumers the healthy, appealing baked goods they demand.