ProSilience™ HU58™ is a probiotic with unrivalled stability, which means the CFU on the label matches what’s in the product – even at the end of shelf life.
With ProSilience™ HU58™, you can be confident of delivering the digestive and immune benefits that consumers demand. The ultra-strong stability lets you add probiotics to coffee, tea, juice, powder drinks or kombucha - and that's just the beginning.
53% of U.S. consumers say they would consume probiotics at breakfast.*
And a majority of European consumers prefer to get health benefits from food, not supplements.**
ProSilience™ HU58™ survives hot-water applications, HTST and HPP pasteurization.
*Source: Novozymes Consumer Study, 2022, n = 750
**Source: Novozymes European Consumer study, 2022, n=3407.
”I would like to make a habit out of getting probiotics, so I wouldn’t have to think about it, so it was just part of my day. Like with the protein powder I take.”
Caroline, early 20s, student in Denmark
“I prefer food to supplements. You can’t just take nutrients; you need the things that go with it in the natural food products to be able to digest it and get all the benefits from the nutrition.”
Andrew, early 30s, in the UK
According to a Novozymes consumer survey*, 85% U.S. consumers are interested in probiotics in functional foods – and 56% of U.S. consumers would be willing to pay more for probiotics in functional foods. Meanwhile in Europe, 24% already consume probiotics at least once a week. And globally, consumers are increasingly wanting their food to be naturally functional – looking for solutions beyond supplements.
*Novozymes global consumer study (US, Europe and China), 2022, n=6009
“I’ve always thought of gut health as part of my general health and well-being because it part of my childhood. My mom was all about that. But I feel like lately it’s becoming more trendy.”
Veronika, early 20s, student in Denmark
ProSilience™ HU58™ contains Bacillus subtilis, a spore-forming bacteria with unusually high stability. This stability lets you deliver precisely what is on the label, and lets you explore innovative formats.
There’s an excellent match between global consumer care-abouts and the claims that ProSilience™ HU58™ supports.
Gut health & immunity are the two top health priorities that consumers on three continents identified for themselves over the next 12 months.*
Consumers associate probiotics with precisely these two benefits. And they are correct -- these are indeed areas where ProSilience™ HU58™ supports clinically documented claims.
*Source: Novozymes global consumer study (US, Europe and China), 2022, n=6009
Manage immunity
Gut HealthProSilience™ HU58™ contains Bacillus subtilis, which enables an array of claims based on pre-clinical and clinical studies.
To achieve an effective dosage, we recommend 1-2 billion CFU per serving. At this level, consumers are receiving the benefit they expect. And with the high stability of ProSilience™ HU58™, you are not wasting money on extensive overfilling to ensure the correct CFU at the end of shelf-life.
(Claims are subject to national regulation, and vary from country to country.)
*Source: Novozymes consumer survey, 2022, n=750
Robust stability means you can be confident of delivering the benefits consumers expect, and that your product is properly labeled.
The superior stability of ProSilience™ HU58™ lets you be more competitive on pricing and/or improve your profitability, as well as giving you extra peace of mind.
You don’t need to overfill, because you can be certain of meeting the cell count listed on the label.
ProSilience™ HU58™ contains a strain of Bacillus subtilis, which is naturally adapted to survive in the human intestine.
Strains of Bacillus subtilis are found in traditional Eastern Asian and West African fermented foods, where they have been used for centuries, and where they are still being used to make food more digestible.1
Building on this ancient tradition in modern functional foods is a natural way of honoring the wisdom of our past.
1: Kimura, K. and Yokoyama, S.( 2019): Trends in application of Bacillus in fermented foods, Current opinion in Biotechnology, vol. 56, pp. 36-42
What if you could avoid the pitfalls of traditional probiotics, which can be expensive, can create limitations in processing and shorten shelf-life?
What if you could find a probiotic that is more stable in food and beverage applications than the market-leader – which lets you explore new formats outside dairy?
What if you could find a probiotic that lets you save up to 70% on your probiotic cost-in-use compared to the competition based on CFU count at end of shelf-life?
ProSilience™ HU58™ is coming from a world-class partner you can depend on – the Danish biotech leader Novozymes - who offers end-to-end services tailored to YOUR needs.
We can support you all the way from ideation, prototyping, formulation, cell-count stability testing, production, marketing and technical support.
ProSilience™ HU58™ is easy to formulate, easy to incorporate into existing production lines, and supported by Novozymes Technical Service.
Let's talk about your needs and how we can support you.
