Laundry strategies to
beat urban grime
According to the World Health Organization, 91% of the world’s population live in places where air quality exceeds recommended limits. So it’s unsurprising that many urban consumers have already developed laundry sorting strategies to try to beat urban grime. In some regions, it’s common for consumers to wash indoor and outdoor wear separately to prevent redeposition. But these time-consuming strategies are hard to maintain in the face of fast-paced city lifestyles.
Fast-paced urban lifestyles mean that time-consuming laundry sorting strategies are hard to maintain