

Shaping tomorrow’s sustainable detergents together
Biological whiteness and brightness for powder detergent
Eliminating odor, graying and dullness with Novozymes Pristine®
New industry methods to assess malodor on clothes
Meeting the demand for green laundry detergent
Adding functional benefits to fabric conditioners
Using active microbes for sustainable cleaning
Testing the effect of a microbial floor cleaning solution
Novozymes Pristine® is a ground-breaking technology that liberates trapped body grime from laundry and offers a new baseline of cleaning.
A large consumer segment is at the tipping point of converting to greener products. At Novozymes, we see three important factors supporting the green transition: Detergents must maintain high performance, the price must be competitive, and green trust must be obtained through certifications/ecolabels.
Download our new consumer insights study to understand this growing consumer segment and their motivations for buying green products.
Imagine a cleaning product that is effective, safe, green – and works for weeks.
Microbial-based cleaners, commonly referred to as probiotic cleaners, offer a green alternative to conventional hard-surface cleaners.