What consumers want from detergents

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Learn more about enzymatic solutions in household care

Girl doing laundry with her mother

Laundry - Main page

We can’t promise consumers will ever love doing laundry. But what if you could significantly boost your detergent’s cleaning power today, so consumers will love the clean they get.


Carezyme Elite - Detergents

Consumers want a detergent that not only cleans but also cares for their clothes so they last longer. Liquid detergents with Carezyme® Elite help clothes look and feel new for longer.

Novozymes softener

Carezyme Essential - Softener

Consumers want more from their softeners. They want fabric care, color care, particulate repellence and greater sustainability. Find out more about their unmet needs from our studies.