What consumers want from detergents

We can’t promise consumers will ever love doing laundry. But what if you could significantly boost your detergent’s cleaning power today, so consumers will love the clean they get.

Consumers want a detergent that not only cleans but also cares for their clothes so they last longer. Liquid detergents with Carezyme^® Elite help clothes look and feel new for longer.

Consumers want more from their softeners. They want fabric care, color care, particulate repellence and greater sustainability. Find out more about their unmet needs from our studies.