95% think plant-based meat should improve
We’ve come a long way in producing delicious plant-based foods. But only 5% of consumers in Novozymes proprietary study think plant-based meats should stay as they are.
And according to the ”Unmet Needs Discovery Survey” by the Plant-based Food Association in 2023, texture is #1 factor that consumers dislike most about plant-based meat.
Now’s the time to raise the (burger) bar and find perfect textures that consumers will love inside plants.