The populations in Asia and Latin America have become wealthier in later years and this development is felt by Novozymes as it has led to an increase in detergent sales.
”We have seen how the general wealth is growing in these countries. More and more people buy washing machines and consequently, more and more people buy detergent. At the same time,
there is an expanding market for high quality detergents and these contain more enzymes”, says Anders Lund, marketing director in Novozymes.
”To this should be added that traditionally, in many Asian countries people have been washing their clothes at low temperatures. And enzymes are highly suitable for precisely that – even at 20 degrees, enzymes are capable of dissolving spots and getting the laundry clean”, says Anders Lund.
New products, high oil prices and environment protection
Over the past five years, Novozymes has launched a series of new detergent enzymes – including Stainzyme and Polarzyme for use at low temperatures – and the sale of these and other new products has contributed to a rise in the sales figures.
Another explanation for the positive development is the high oil prices. Modern detergents contain so-called petrochemical ingredients that make up a large part of the ingredient cost of detergents. These petrochemical ingredients are oil-based, which means that if the oil price goes up, the detergent manufacturers are more motivated for seeking alternative solutions.
”Today, many detergents are produced using a larger amount of enzymes to replace petrochemical ingredients and this development is directly reflected in our results”, says Anders Lund.
”Another reason for the increase in enzyme sales is the fact that more and more consumers demand environmentally friendly products and enzymes are known for being both effective and biodegradable,” finishes Anders Lund.