Bake wholewheat bread a whole lot better
Wholegrain bread have taken off in many markets around the world. The questions is, what does it take for consumers to choose one bread over the other?
With Novozymes Valena® Wholewheat G you can bake deliciously healthy
wholewheat breads that are softer, moister, and stay fresh for longer. Giving baked goods producers compelling claims and the benefits
consumers are looking for.
Download our consumer insights report or learn more about Valena® Wholewheat G below.
91% consider health when buying bread
When consumers shop for food, they’re first and foremost looking for something to satisfy their taste buds. But they’re also increasingly looking for healthier foods that not only taste good but contribute to their overall wellbeing.
In fact, our 2021-study by Lindberg International for Novozymes found that 91% of consumers think about the healthiness of the bread they buy.
Want to learn more?
Texture claims in wholegrain bread on the rise
According to Mintel, wholegrain breads are increasingly being launched with texture claims. In fact, 23% of global wholegrain bread launches in 2021 included a texture claim, the main claim being “soft”.
But is softness one of the sensory parameters consumers are looking for?
Download our insights report and find out.
84% pay attention to nutritional value
Consumers are generally spending more time examining the nutritional facts and the ingredients list when they’re buying food – the same goes for bread. Our study has found that 84% pay attention to what goes in the wholegrain bread and how it benefits their health.
So what are they paying more attention to?
Get the answer and more in our consumer insights report on wholegrain bread.
Ready to download our consumer insights report on wholegrain bread? Fill in the form below and start downloading
More appealing wholewheat bread with Valena® Wholewheat G
47% of consumers will pay more for a wholegrain bread that stays fresh for longer. With Valena® Wholewheat G, not only do you get a wholewheat bread that does exactly that. You also get higher volume, more moistness and better dough handling across a variety of wheat flours.
If you're looking to bake your wholewheat bread without emulsifiers, you can choose Valena® Wholewheat EE G. Valena® Wholewheat EE G comes with all the same benefits, but at the same time eliminates your need for emulsifiers. This makes your process more cost-efficient and less dependent on hard-to-come-by ingredients.
Which wholewheat bread would you choose?
Our consumer studies show that people want more wholegrain – but they’re not willing to compromise on the quality of a delicious fresh-feeling bread.
We’ve tested Novozymes Valena® Wholewheat G and Valena® Wholewheat EE G across different wholewheat flour types and found that both volume, crumb and freshness are significantly improved with this enzymatic solution.
Contact us to learn how to work with the solutions.
Bake it your way with Valena® Wholewheat G
Valena® Wholewheat G
Health and nutritionMulti-enzyme blendGranulate
Benefits:
- Easier production
- For a variety of wholewheat flours
- Sensory appeal
- Better nutrition
Valena® Wholewheat EE G
Health and nutritionMulti-enzyme blendGranulate
Benefits:
- Easier production
- For a variety of wholewheat flours
- Sensory appeal
- Better nutrition
- Eliminates the need for emulsifiers
Why wholewheat is good (for you)
Explore our Healthy Baking solutions
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