What do consumers care about?
Health and clean labels are key factors when consumers shop for biscuits. Our recent survey based on 2,611 respondents from the Middle East and Africa showed that 63% are willing to pay more for healthier biscuits.
Another interesting fact is that consumers value quality over price when looking to indulge in biscuits. In fact, a whopping 93% of consumers in the MEA region specified quality as the most important factor. Within quality, a nice appearance and good eating properties seem to be key quality differentiators for brands.
Do you know what your target customers are looking for in biscuits? Get the answers and more in our consumer insights report.