Doing good can compromise your ability to do well
Doing well has never been a choice. But the costs associated with sustainability gains can compromise your ability to do well. That's true even of the marginal gains generally achievable in current processes. Extra costs can make it more difficult to meet production targets. They can also put pressure on limited CAPEX budgets. That makes it harder to cover risk mitigation and continuous optimization projects. These projects are an essential part of doing well.