Give consumers a great cleaning experience
We love laundry, but for most consumers, it’s just another household chore. Cut the time and effort it takes to clean.
A great cleaning experience, regardless of how consumers do laundry
Wherever your consumers live, doing laundry is one of their routine household chores. Most do laundry once or twice a week. But when it comes to how they do laundry, there’s a wide range of options. The good news is that whether they choose hand or machine washing, warm or cool temperatures, liquid, powder, bar or unit dose formats, your brand our enzymes can help them get a great cleaning experience.
Why? Because enzymes are efficient a low dose and a cooler temperature. Our enzymes lead the market for stability and compatibility, making them suited for flexible formulation development across formats and methods.
Build brand loyalty by appealing to consumers’ emotions
Consumers want fabrics to look immaculate, feel smooth and soft and smell great after every wash. Delivering on these benefits will foster love for your brand. Enzymes are compatible with other ingredients to boost your detergent’s performance across all these parameters. And they work across a range of temperatures, formats and washing methods. That helps give your brands a competitive edge.
The look of clean – leave fabrics immaculate
Our powerful stain-removal enzymes break down a wide range of common stains. That makes the stains easier for other detergent ingredients to remove. And our enzymes for fabric care prevent fuzz and pills. These make bright colors appear dull, dark colors faded and patterns blurry. By removing them, fabric care cellulases leave whites white, colors bright and patterns sharp. For consumers (and you), that means an end to yellow armpits, grimy cuffs and collars and lingering odors.
The feeling of clean - leave fabric surfaces smooth and soft
How fabrics feel against the skin matters to consumers. Fuzz and pills on fabric make clothes feel less soft. And repeated washings often lead to a buildup of fuzz and pills. By removing and preventing them, our fabric care cellulases leave a softer, smoother, newer-looking surface. These results reinforce the feeling of a great cleaning experience.
The scent of clean - leave fabrics smelling great
Fabrics that aren’t clean deep down can never smell completely clean. Our newest, game-changing enzyme even removes body grime that builds up over time. The result is the smell of clean laundry that consumers know and love. And for many consumers, the smell of clean is more than the absence of offensive odors. They expect an optimized sensory experience. We can help you meet their expectations through our collaborations with partners such as Givaudan.
An enzyme for
every laundry need
We have a wide range of high-performing enzymes to tackle key consumer concerns, as well as a wide range of stain types.
