Balancing indulgence with better-for-you attributes. That's the focus of the biscuits, cookies, and crackers market right now, according to Mintel’s “Year of Innovation” 2022 report. This trend is a great opportunity for bakers. But only if they can keep the great flavor, texture and appearance consumers expect. Our smarter Acrylaway® solution can help. It reduces acrylamide levels by up to 90%. That helps address consumers’ growing concern about this suspected carcinogen. All without affecting their enjoyment of the final products. The clean label trend is also linked to better-for-you attributes. It’s all about having fewer ingredients that consumers don’t recognize. As natural processing aids, our Lipopan® Prime, Neutrase® and Sensea® Biscuit SF enzymatic solutions are the consumer-friendly choice for tapping into this trend. Lipopan® Prime allows bakers to leave some emulsifiers out of their formulations. And incorporating Neutrase® or Sensea® Biscuit SF in their recipes means they have less need for sodium metabisulfite (SMS) and other reducing agents.